Calculate selling price, markup & margin — understand the critical difference
This markup calculator offers three modes to help you with pricing decisions:
Cost → Price: Enter your item's cost and desired markup percentage. The calculator instantly shows the selling price, profit amount, and both markup and margin percentages. Use this when you know your cost and want to set a selling price.
Find Markup %: Enter both the cost price and selling price to discover what markup percentage you're currently applying. This is useful for analyzing existing pricing or reverse-engineering competitor prices.
Markup ↔ Margin Converter: Type a markup percentage and the equivalent margin appears instantly (or vice versa). This is the fastest way to convert between these two commonly confused metrics without memorizing formulas.
The comparison table below the calculator shows how different markup levels affect selling price and margin across various cost points — a handy reference for quick pricing decisions.
Key formula to remember: Markup = (Selling Price - Cost) / Cost × 100. Margin = (Selling Price - Cost) / Selling Price × 100. The denominator is the critical difference — cost vs. selling price.
| Cost | Markup | Selling Price | Profit | Margin |
|---|